On November 26, Huaxia Leyard cinema LED screen multi-scenario application and space solution were officially launched in Xi'an. Nearly 400 high-profile guests from the fields of theaters, film management, distribution, equipment, among others, attended the event. 

Upstream content production + downstream scenario experience

Huaxia Lyeard defines a new theater value chain

HUAN the LED, a new technology brand under Leyard made its debut at the launch event. 

Leveraging our strengths in technology, product and brand, Huan the LED movie screen series meets the needs of all sizes from VIP movie halls to giant halls., and the world's first Micro LED 0.9 pitch movie screen leads the industry in technological innovation. Besides, a movie theater using Micro LED movie screen, the first of its kind in the world, to be soon completed in Shijiazhuang, Hebei is expected to set a new benchmark for theater experience in the future. 

Then Huaxia Leyard revealed HUAN the Live multi-scenario application and solution. Using the solution that integrates audio, video, screen and scenario, Huaxia Leyard works with its ecological partners to build a complete eco-loop of “technology + content + space application” covering all stages from upstream content creation to downstream scenario experience.

An immersive theater space was reproduced on the site to show the clips of Taylor Swift concert, Black Myth: Wukong, and demonstrate a naked-eye 3D video featuring three linked screens. The integration of audio and video helped create a stunning stage atmosphere and an immersive spatial experience, turning the traditional screening space into an interactive space based on screening and combined with multi-scenario application modes.

HUAN the LED Version, a movie and multimedia content production visual effect solution was also released.

Huaxia Leyard presented for the first time the test clip of a LED version movie provided by Huaxia Film Distribution Co., Ltd. up to the technical guidelines of the China Research Institute of Film Science & Technology ("CRIFST") and officially released the technical indicators of Huaxia LED version. Boasting 4K ultra-high definition, a HFR of 48 frames per second, and ultra-high brightness, Huaxia LED version combines HDR, provides content with the quality and characteristics better fitting for LED display, truly maximizes the benefits of new technology in movie screen, and significantly enhances the visual effect of movie.

The Huaxia LED version of I Am What I Am 2 will soon be rolled out to LED movie theaters nationwide that meet LED technology standards. This will be the first example of its kind. Moreover, Huaxia Leyard will, in combination with the content of the movie, work with Huaxia Film Distribution and the CRIFST to launch the LED exclusive HDR version in the future.

Leyard • Virtual Point joining hands with Huaxia Leyard

comprehensive virtual filming and virtual content

At the production launch, Chen Tian, Deputy General Manager of Leyard • Virtual Point, representative of Huaxia Leyard's ecological partners, demonstrated the application case combining motion capture (optical and markerless motion capture), virtual content production and nude-eye 3D special effects production and emersed participating guests in an interactive scenario. He said, Virtual Point is able to serve film and television, animation, games and other industries in technical terms, and is committed to further materializing the temperature of technology.

Chen Tian, Deputy General Manager of Leyard • Virtual Point

Through years of efforts in spatial computing, Virtual Point now owns three world-leading algorithms and technologies, i.e., OptiTrack high-precision optical motion capture, Lydcap markerless recognition and computing, and LYDIA large motion model, and steps efforts in the film and TV industry, providing technical support and systematic service for 69% Hollywood movies including Avatar, Star Wars, Warcraft, and Avengers, as well as domestic hit movies such as Crazy Aliens, Wandering Earth, The Three-Body Problem, and Creation of the God: Kingdom of Storms.

With constant technological innovation and rich application scenarios, Leyard • Virtual Point helps the group to be included in the first Top 10 Virtual Reality Production Technology Application Demonstrations in the categories of Virtual Reality Display Technology Application Demonstration and Virtual Filming Key Technology Application Demonstration.

"China's movie industry is ushering in transformation and upgrading." Liu Yaodong, Chairman of Huaxia Leyard and Chairman of Virtual Point, said, "We are committed to driving deep transformation across the industry with technological innovation. We are convinced that the close collaboration with our eco-partners, in combination with new business models and industry standards will create a new revenue stream for theaters."

Riding the wave of new technologies, we are building our core competence in the industrial chain. By shifting our focus from movie display technology, to the integration of virtual content production technology, and to the creation of a diversified business model for theaters, we have moved beyond our role as a traditional equipment manufacturer and will make a positive contribution to the high-quality development of the movie industry by facilitating its in-depth transformation as a new engine for theater profitability.